HAAL FASHION AND ANNEX COMMUNICATIONS LTD. FORGE STRATEGIC PARTNERSHIP FOR ADVANCED FASHION AND LIFESTYLE

HAAL FASHION AND ANNEX COMMUNICATIONS LTD. FORGE STRATEGIC PARTNERSHIP FOR ADVANCED FASHION AND LIFESTYLE

Haal Fashion, Prothom Alo’s fashion and lifestyle platform, has entered into a strategic 

partnership with Annex Communications Ltd., a 360-degree integrated communications agency, 

to expand creative initiatives and explore new opportunities across Bangladesh’s fashion, 

lifestyle and media sectors. The agreement was signed at Pan Pacific Sonargaon Dhaka on 26 

October 2026.

Through this collaboration, the two organizations aim to expand their reach nationwide, engage 

wider audiences and showcase Bangladesh’s fashion and cultural heritage on international 

platforms. Recognizing the evolving interests of modern consumers, the partnership will extend 

beyond fashion and personal appearance to cover a broader range of lifestyle topics, including 

food and nutrition, health and wellness, skincare, personal grooming, home décor, the pet 

industry and indoor gardening. The initiative aims to deliver informative, engaging and relevant 

content that reflects contemporary lifestyles and audience preferences.

Under the agreement, Haal Fashion and Annex Communications Ltd. will collaborate on a range 

of initiatives, including international-standard fashion shows, large-scale events, reality shows, 

thematic podcasts, exclusive programmes, digital content and magazine publications. The 

partnership will also explore international collaborations with creative organizations and industry 

professionals to encourage innovation, nurture emerging talent and bring fresh perspectives to 

Bangladesh’s fashion and lifestyle landscape. Promoting social and cultural awareness, 

encouraging meaningful conversations and creating opportunities for younger generations to 

participate in creative initiatives will also be key areas of focus.

The agreement was signed on behalf of Annex Communications Ltd. by Director Sharif Sabbir 

and on behalf of Haal Fashion by Consultant Sk Saifur Rahman. To extend the grandeur of this 

event the, Sajjad Sharif, the Executive Editor of Prothom Alo was present at the event. 

Additionally senior officials from both organizations attended the ceremony, where they 

discussed their shared vision, strategic objectives and plans for future collaborative initiatives.

The partnership marks a new chapter in the development of Bangladesh’s fashion and lifestyle 

industry, combining creative communication, engaging content and large-scale experiences to 

connect with audiences across the country and beyond